I like making things work.
I design responsive products, brand systems, and campaigns that make complicated information easier to use.
I have worked in accessibility, education, project management, and organizational operations. That background helps me sort out competing needs and stay useful when the work gets messy.
My strongest work joins an artist’s sensitivity to color and form with rigorous hierarchy, organization, and systems thinking.
Résumé
Ky Gerbush
Product designer | Visual design & project systems
Williamstown, MAhello@kyleagerbush.comkygerbush.com
Profile
Product and visual designer, creative project lead, and systems thinker with 8+ years of experience across responsive products, brand identity, campaigns, print, email, accessibility, and organizational operations. Turns complex information into clear experiences and carries work from concept and stakeholder alignment through implementation and QA.
Core capabilities
Product/UI/UX | Information architecture | Responsive interface design | Brand identity | Campaign systems | Print and digital production | Prototyping and UX writing | Project management and operations | Client presentations | Scope, approvals, and revision rounds | Accessibility and design QA
Selected experience
Marketing & Outreach Lead
- Own day-to-day design and brand stewardship across website, email, print, social, merchandise, signage, direct mail, and on-site communications for a fast-moving independent cinema.
- Develop campaign concepts and production-ready systems for film releases, festivals, fundraising events, memberships, and community programs across posters, postcards, social, email, web, and environmental applications.
- Manage overlapping launches, fast revisions, sponsor and venue requirements, changing showtimes, and multiple approval points while keeping final assets accurate and on schedule.
- Raised the weekly newsletter's average open rate from 40% to 57% by redesigning its responsive structure and content strategy; design, build, and QA each Customer.io send for approximately 4,300 subscribers.
Independent Creative & Digital Consultant
- Define scope, budgets, deliverables, approval points, revision rounds, and schedules for brand, web, UI, and accessibility engagements.
- For Spindle, led three rounds of brand strategy and identity exploration for a screen-light music player, presenting two distinct concepts and a final synthesis through product, card, and website mockups.
- For EvolvTrack, designed a responsive health-tracking product and marketing site from information architecture through implementation; worked directly with the developer through launch.
- For Skeleton Key Consultants, review digital products against WCAG 2.2 AA, document prioritized guidance, communicate findings to client and technical teams, and validate completed fixes.
