KGKy Gerbush
RésuméEmail Ky ↗
Menu
← All work
Images Cinema · Case study
  • Campaign/graphic design
  • Brand stewardship
  • Digital production

Images Cinema: one brand, many jobs to do

Images Under the Stars campaign design organizing five outdoor screenings and event details
Campaign system in production
Project summary

Ongoing brand work across campaigns, print, email, social, signage, and the weekly reality of a busy cinema calendar.

A repeatable newsletter system helped raise average open rate from about 40% to 57%.
Role
Primary day-to-day designer and brand steward
Team
Images Cinema staff, filmmakers, performers, sponsors, and event partners

The ongoing assignment

I am the primary day-to-day designer and brand steward for an independent cinema. I produce the materials that bring programming into mailboxes, inboxes, social feeds, theater displays, and the wider community.

Every piece should feel like Images Cinema. A free outdoor series, a major benefit, and a weekly film guide each need a different volume.

Hierarchy under real constraints

The work moves across simultaneous deadlines, dense event information, sponsor requirements, changing showtimes, and multiple stakeholders. Visual design and information hierarchy have to survive production.

Matewan Reunion benefit event poster Wide-format theatrical advertising for The Odyssey

A newsletter people could use

I rebuilt the weekly newsletter in Customer.io as a modular, responsive programming guide. Readers can compare films, find showtimes, understand special events, and reach tickets without decoding unrelated announcements.

The repeatable system helped raise its average open rate from about 40% to 57%.

Complete HTML email

See the responsive newsletter as readers receive it.

This is the complete production HTML. Scroll the email and switch viewports to see how the layout responds.

Switch between desktop and mobile, scroll inside the frame, or expand the specimen. Links open separately from the sandboxed preview.

Outcome

I carry the Images Cinema brand across a busy production calendar, manage revisions with multiple stakeholders, and deliver finished work on real deadlines.